Unique Folding Pamphlet
Custom Design/ 2020
Branding is an important business practice for marketing, whether it’s marketing a business, product, or even yourself. Branding upholds ideals and beliefs which is referenced in logomarks and designs. This is a showcase of how I branded myself showing a bit of my personality and ability as a designer.
Understanding the Norm
Promotional products are designed to be mass produced and distributed. In order to achieve this level of production designs are standardized. Business cards tend to be 2 x 3.5 inches. Standard copy paper is 8.5 x 11 inches. Pamphlets on the other hand, can come in various designs, whether that is folded in halves, thirds, or gridlike structures. The purpose of these folds is create sections of information allowing the viewer to navigate through the pamphlet. The only restriction is paper size which comes in standard 8.5 x 5.5 inches, 8.5 x 11 inches, 11 x 17 inches, 18 x 24 inches, and further sizes dependent on the paper’s use.
A unique design may be used by companies and business to stand out from the competition. However, these designs will need to work around production limitations. In order to design a unique pamphlet, a designer needs to account for paper size, amount of information, and user interface. The design needs to be cohesive and easy to navigate from point A to point B.
Breaking the Norm
I started this project by designing the folds first by taking 11 x 17 inch paper, folding it in half both ways, then seeing what other folds could be made. Folding the paper in halves is one of the first steps in origami to pinpoint the center of the page. Origami fortune tellers are created by repeatedly folding the corners to the center of the page. I proceeded with a similar concept, but aligned the edge to the center fold. I mirrored the folds on opposing corner of the paper. This lead me to the diamond-shaped center with diagonal flaps on the other side.
Origami Fortune Teller
After this stage, I rewatched the provided Ted Talks. I found quotes that resonated with me. The quotes I chose were “If you are saying no to something, you are saying yes to something else” (Shantel Martin) from ______, and “The opposite of fear is empathy” (Kris Holmes). “Bravery is the willingness to overcome fear” (Kris Holmes). I specifically chose these quotes as they all shared a common theme, the importance of action. The only way to make change is to do something. Fear holds you back from changing. It is better to do something than it is to do nothing. I later animated the pamphlet folding process in After Effects.